FEATURE: Christmas marketing
31.12.69
With so many gargantuan titles due out between now and Christmas, publishers will be calling out to gamers and gifters through some equally gargantuan campaigns. MCV provides a terminated rundown of every major moment...
UBISOFT
Six titles will allowances from the bulk of Ubisoft’s marketing investment this board – but those are only the tip of the publisher’s new release iceberg.
Upstanding Dance 3, Assassin’s Set of beliefs: Revelations, Tintin, Rayman Origins, ABBA: You Can Dancing party and The Black Eyed Peas Experience will each draw a dedicated six-figure multimedia campaign. These games will be promoted via heavyweight TV and retail job around their respective launch dates. Ubi has also invested in series of off-the-wall ventures for its biggest titles.
Just Romp 3, for example, is the official sponsor of Katy Perry’s UK and Ireland concert outing this autumn. The game will be playable at every venue and a striving will give fans the chance to meet the singer herself.Meanwhile, a casual Just Dance 3 app will allow iPhone and Android users to forge quick music videos using tracks from the ploy, and share them on Facebook and YouTube.
Source: MCV