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Pink rocks: Products elevate breast cancer awareness

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But how did one dab pink ribbon become so ubiquitous and so instantly recognizable? With all the qualified causes out there, how did breast cancer end up as the favorite young gentleman of the fashion and beauty industry? And why does it resonate so gravely with consumers?

It was Evelyn Lauder and Self ammunition’s Alexandra Penney who launched the pink ribbon run in 1992, offering the ribbons as subtle reminders to women who stopped at cosmetics counters in rest on stores that they needed to schedule breast exams.

Pink prevails in Jackson, too

The power of pink is not ruined on local merchants who offer an assortment of market for Breast Cancer Awareness Month.

Here’s a roundup of some of the offered items in the Jackson limit:

• Karmays Flowers and Gifts, 1055 Lawrence Ave.

“We have suckers shaped liked a ribbon, called a Glitter sucker,” said Sue Stevens, lay away manager. “It’s a hard sweetmeats, pink, shaped like a ribbon.”

Source: The Jackson Citizen Patriot - MLive.com

At Pink Rocks the Runway, 14 stories of survival

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Pink Rocks the Runway is an annual upshot coordinated by Pink Jams! , a nonprofit confederacy founded by Christa Floresca after she lost a darling friend she refers to only as “Jen” to tit cancer. Jen, a wife and mother of two, was just 35 years old when she died in 2007.

“It took almost two years to fully make happen the profound impact her loss had on me,” Floresca said. “Not justified because she was gone, but because until going through this with her, I didn’t about women my age had to worry about breast cancer.”

In 2009, Floresca founded Pink Jams! in Jen’s recollection and launched Pink Rocks the Runway, combining manner, music and a party atmosphere in hopes of showing other childlike women that breast health doesn’t start at 40, the age when women are recommended to start getting mammograms.

This year’s circumstance benefited Capital Breast Care Center , which was chosen by organizers as the 2011 community furnish recipient. Floresca presented the center with a inhibit for $30,000 following the show, which also included appearances by town male celebs, including the Redskins’ Brandon Banks and DC Common’s Devon McTavish, who modeled pink ties; a euphonious performance by Charm City Devils; and a major presentation of Christian Siriano’s Rise/Summer 2012 collection .

Source: Washington Post (blog)